.Column Perspectives: 15.Ever questioned exactly how an electric engineer finds yourself managing an influencer advertising and marketing system? Jonathan Eg, CEO of Partipost, spills the herbal tea on The Adrian Show.Trick takeaways:.Why investing protocols brought about loneliness (and a profession pivot).The magic formula: credibility + consistency = influencer success.B2B influencer advertising and marketing in Asia: It is actually coming, however little by little.AI influencers: Cool, but probably will not substitute your BFF's Instagram.The repayment problem beleaguering influencer advertising and marketing (and how Partipost is actually addressing it).Exciting fact: Jonathan's papa awaits Mondays. Yes, you review that right.Income: The influencer advertising and marketing landscape is progressing much faster than you may point out "swipe up." Coming from micro-influencers to artificial intelligence characters, the video game is actually modifying-- yet genuineness still reigns supreme.So, before you write off that close friend along with 200 fans as "not prominent," keep in mind: in the world of nano-influencers, your bestie might just be the next major trait.Listen for more influencer insights and perhaps get an idea or more for your own Instagram game!